Fyro T22 - Backpack Kickstarter
Raised over HKD 2,926,000 on Kicksarter. project included several ads for lead generation, Organic videos, Photoshoots, and community building.
Fyro lead generation
This is targeting e-mail signups for a pre-launch campaign. we are showing an early prototype of the bag with it's use cases. there were for other videos being tested concurrently , this was the winner- we discovered that being direct to the point performs better than most other intros. To read a full breakdown of the campaign, read the case study.
Fyro - pre-launch ad
This was another winner from Fyro creative testing, This ad alone drove hundreds of signups. it is short, to the point and just enough to drive curiosity, letting the landing page do the majority of the convincing.
Fyro - pre Launch
This product targets men, logically havig a male lead in the video would bring in more sign ups
ONE - 2 years of videos
A brand video as an ad? This peice was published after new years in order to differentiate ONE from their copetitors during a crucial time for gyms -January 1st. when many people are cosidering weight loss and exercise. Interesting to note - this video is made up of 9 different interviews, and two years of fooage from client testimonials. To produce a stand alone piece like this wuld be very costly, however, because we had so much footage saved through a long collaboration, this piece was delivered for less than you'd expect.
ONE - Client Testimonial
One of the most successful ads of 2023. Diana's radical appearance and great camera presence turned this ad into a consistent source of new clients for ONE persona training
ONE - 2 years of videos
A brand video as an ad? This peice was published after new years in order to differentiate ONE from their copetitors during a crucial time for gyms -January 1st. when many people are cosidering weight loss and exercise. Interesting to note - this video is made up of 9 different interviews, and two years of fooage from client testimonials. To produce a stand alone piece like this wuld be very costly, however, because we had so much footage saved through a long collaboration, this piece was delivered for less than you'd expect.
Nutrition Kitchen - TV style - female
This is a TV style ad desined to raise brand awareness. We have a main character who is actually a business owner with two small chilren and has a legitemate for not cooking at home.
Nutrition Kitchen - TV style - male
this is a TV style ad desined to raise brand awareness. Our main character is a banker / businessman who simply doesnt want to cook because he is happier that way. There is also an element of promoting the service to French people in Hong Kong since it's quite a large community
Nutrition Kitchen - UGC
This is a part of Nutrition Kitchen's push to appeal more to Hong Kong people instead of only foreigners. An entire stack of fresh creatives were made using asimilar template to sped up workflow
Nutrition Kitchen - UGC
This is a comedy ad from Nutrition Kitchen. We are working with a local gym owner who agreed to be our brand ambassador.
HK Airport Billboard ads
Nutrition Kitchen ran a billboard ad campaign in Hong Kong international Airport. These ads were seen on the Boarding gate Network as well as a 3 floor tall billboard
Cryo - Scientific
This is a highly researched advertisement designed to be as scientifically accurate as possible, to dispel any doubters. it ran for over a month with an English and a Cantonese version.
Cryo - ambassador intro
Sam is quite well nown around the exercise circles, so havig a video with Sam was made to get the word out about the new business. This was originally a social post which perfomed well, so it was later used as a paid ad
Cryo - Mental health
This ad was launched to kick off mental health month
Monoblocc - Kickstarter video
Efficient communication of of the problms this product solves was the key to this video's success. Once the auience understands what this video is about, we then move on to the problem description, then an emotional appeal to make this project a reality
Monoblocc - pre-launch
THis is a pre-launch ad to create an e-mail list of people who are interested in the idea. as the product was not yet developed, we opted for 3D renders to quicly convey the idea and get people talking to us about product development.
Monoblocc - Repurposed
This ad is made up of repurposed footage from the full length monoblocc Kickstarter video. repurposing footage is an economical approach to ad creation.
WHOA...
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